I’m a content consultant who helps small businesses become iconic brands by clarifying their brand message and creating strategic content. I’ve worked with brands like EY, Natwest, and some early-stage startups like Vivartah. No matter what you’re writing about, unless your target audience is very specific, always write for a general audience. The first step to writing excellent copy is to define your audience. The first step to becoming a creator is to figure out the type of content you’re comfortable creating.

Collaborations with influencers, experts, or other brands can bring new ideas, expand reach, and add credibility to content, making it more appealing to a broader audience. Technology is going to play a big role in assisting content creators to do their jobs well and consumers are going to be very picky in the content they consume. A couple of these Content Writing Tools you probably already know. If you don’t you’ll be surprised at what you’ve been missing out and how great they are at helping you reach your content creation goals.

You can use yours to sell products, publish blog content, or host your portfolio. Content creators often use website builders (like Shopify) to easily design and launch attractive, functional sites. For example, Shopify’s website builder includes an online store and a blogging platform and offers integrated hosting, domain names, and a drag-and-drop editor. If your website gets enough traffic, you may be able to host ads.

Ways to Make Your First $100 Online

UGC creators specialize in creating organic-looking content that appears like user-generated content for brands — and they’re paid for it. Much like your average content creator, UGC creators typically focus on one or a few niches, whether it be travel, beauty, fashion, or wellness. Content creators produce and share original content, like blogs, videos, podcasts to engage their audience. Influencers are individuals with substantial followings on social media who can influence their followers’ purchasing decisions or opinions. A content creator’s website is a critical content distribution and revenue generation platform.

Having a separate microphone will improve the audio quality of your UGC content. Ahead, we break down what you need to know about the rise of UGC creators, how you can become one, and if it’s really the gravy train some TikTokers are claiming it to be.

Be Flexible with Your Content Creation

As infographics rely on visuals, this makes them instrumental in grabbing the attention of potential customers. Read more about UGC coach here. Aesthetically pleasing and readable infographics can inspire your audience to interact with your brand as well as affirm your business’ integrity.

Your branding might attract people to your blog and/or social media profiles, but it’s the quality of your content that will determine if they keep coming back or not. To ensure that people keep consuming your content, you’ll need to create content that they want to see. My favorite content creators are those who go into the comment section of their posts and engage with their audience.