How to Plan and Manage an Event 6 Basic Tips for Event Planners

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How to Plan and Manage an Event 6 Basic Tips for Event Planners

You should make sure that the landing page speaks for your event with a brilliant design and feel because it can be the first impression for most potential attendees. To make it an even smoother experience for exhibitors and attendees, you can run training sessions with them in advance.

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It’s always stressful to determine how many guests to invite to these events. However, according to Julian Jost, CEO and co-founder of Spacebase, it’s better to invite too many people than too few. “It is important to know the goals and objectives of the event you are trying to produce before you can do anything else,” said Brian Worley, creative director and owner of B.

After all, they are the reason we’re organizing this event, and their satisfaction is our success. We need to find the right people for the right roles to make the event a hit.

Popular event goals include fostering internal company culture, promoting products/services, or bringing together industry professionals to form strategic relationships. 60% of leaders still rely on events as one of their top marketing channels to achieve business goals. Conducting an online webinar or a large in-person conference allows companies to reach a wider audience, promote their offerings, and form new relationships. As the event planner concentrates on executing the client goals for the event, the event manager ensures everything around the event goes as planned. As an event planner, you have to frequently update yourself and your team members about the project planning and the project’s progress.

When someone leaves your event without following your social media accounts or developing a connection with one of the event organizers, you might have lost a lead. Live event analytics offer a lot of actionable insights and can be used for team meetings that happen post-event. These can set the groundwork for you and your team when you’re planning an event next time. The more you analyze these analytics, the deeper understanding you can develop for your attendees. Advertisers are always on the lookout for more space to run their ads. Whether you are hosting an in-person event or are completely online, you can offer ad space to companies and advertising agencies. If your attendees are their target audience, it is a win-win situation for everyone involved.

The Creator Base event was a celebration of Adidas’ creative community. The event featured various activities, including talks, workshops, and performances. Creators were also able to network with each other and with Adidas staff. Adidas’ first Creator Base event happened on September 16, 2022, at the Adidas World of Sports Arena in Herzogenaurach, Germany. The event was attended by over 500 Creators, athletes, artists, and influencers who partner with Adidas. In the competitive world, a deep dive into attendee insights can spell the difference between a forgettable event and one that becomes the talk of the town.

Once you have a budget, knowing where to allocate most of your resources is essential. For example, if you spend more on fancy decorations than you do on a skilled tech crew or personable speakers, your event might be lacking in substance. You need to know how much money you have to work with to determine what sort of event you can produce. According to Worley, decide early on how much you want to spend, and then plan on spending at least 10% more. In addition, it is best to check some key items 48 hours before the event. For example, a milk powder company plans to hold a large maternity lecture with more than a thousand pregnant mothers attending and hopes to get some sponsorship. When choosing a platform, the most important considerations are its stability, image quality, single-event time limit, capacity limit, customer support, etc.

This requirement is also something to consider during event planning as you can’t add another hall at the eleventh hour. However, if you’re hosting a hybrid or in-person event, you may need to choose a venue that has additional space for an exhibition. This includes everything from the landing page content, social media posts, event videos, press releases, etc.

A post-event review or a post-mortem as they’re often called, is very valuable. By looking back at the past event and seeing what worked and what didn’t work, you can better plan your next event. There are always lessons to be learned and applying them to the next project will avoid previous mistakes and increase your chances of a better outcome.

Though this may not seem as important as other aspects of your event planning, audiences are more forgiving of missteps when they aren’t hungry or thirsty. Event planning and management was a big fat mess during the pandemic and it was one of the biggest reasons for virtual events becoming as big as they are right now. While the pandemic is long gone, people still seem to be interested in attending online events. In-person events aren’t the same as pre-pandemic and the latest technological advances have changed how we host them forever. Ticketing, badge printing technologies, event mobile apps, and check-in gear have changed the game for event coordinators. In-person event planning now includes gathering the right event tech to support you through achieving all your goals. Sponsorships are one of the best ways to generate revenue at any event.

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